The erinalicia role:
With so many resources and partnerships it's easy to wonder where
I come into the web project picture. What exactly is it that I do?
Aside from designing the web site template, visuals and framework,
I'll forego discussing details because there's far
too many to bore anyone normal. But in truth that's exactly
what I do best - DETAILS.
More times than not a typical web client does not know what they
want their site to look like, say or do. My job then becomes to ask
questions, learn their business and become their customer. That mind
set empowers me to better understand what their web site visitor
may be looking for when they arrive at their homepage, and more importantly
how they'd like to feel once they get there.
Now I've got about 8-10 seconds to keep them there and entice them
to start clicking. It's all about mood, demand, wants and needs.
A wise woman once told me "Don't let your
wants and needs confuse you." Incredibly fitting for the homepage design challenge.
Keep it simple, resourceful and clean and most likely it will keep
them coming. Give them what they want and you might get book marked
and/or shared. There's a lot of competition out there. Don't risk
losing traffic because your site is difficult to navigate or does
not offer relevant or helpful information to visitors, or worse,
flat broken.
Building a basic framework for a web site can be pretty simple for
anyone looking to learn. Making it pretty is also feasible with all
the graphic resources available today. You can even buy a gorgeous
pre-built template for as low as $30 these days. Wow!
Those types of solutions may be perfectly fitting to some web client
somewhere. Though unfortunately, the mismatch is often learned a
little too late.
Common ruh-roh's:
- Templates break as soon as additional content is added with
no one available to fix them
- The company web site looks different on the president's computer
than everyone else's
- Have to scroll to the right to read all the page content
- Images are distorted or not loading at all
I am intent on making web sites pretty, but it would be inane if
my templates weren't just as smart. Erin
Alicia templates are built to be resolution and
browser compatible, fast-loading, search-engine
friendly, easy to update and virtually un-breakable.
The final touches and attention to detail are what make them
audience specific, visually
engaging and fashionably timeless.
There are multitudes of reasons to outsource building a web site
to an experienced professional. I'm sure I could figure out how to
snake the plumbing in my house, but I much prefer to outsource that
and blame someone else if it all goes awry.
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