Client Testimonial:
When I began my search for a web designer, I was looking
for a unique design. My goal was to attract both return
visitors and advertisers. The website derives income
from advertising sales. Therefore, it was important
to me that visitors would be attracted to the design
and the rich content, as well as advertisers. When
visitors return, advertisers win.
Everywhere I looked for a designer, the websites seemed
cookie-cutter, or cluttered with useless ads and confusing
navigation. I found Erin Alicia Design and was intrigued
by her website and her previous work. One phone call
and I knew I had found a match. Erin asked probing
questions and understood from the start how to help
me to meet my goals and objectives. She partnered with
a programmer to bring the data base elements into the
website. When I saw her first draft of the design,
I was thrilled. She exceeded my expectations.
It has paid off. Visitors and advertisers love the
site. I receive many compliments on it, and the design
is the driving force behind advertising sales. In fact,
the success of the website has been substantial enough
for me to incorporate additional websites into the
business. These new websites are currently in the collaboration
phase with Erin, and I know with great confidence that
they too, will be a success due to the creative and
professional design characteristics that Erin
Alicia Designs brings to the table.
Mary Anne Baker
President, www.FloridaHalfbacks.com
Thank you Mary Anne for your humbling comments
but mostly for your trust and opportunity to work
with you on such exciting ground-breaking levels!
Mary Anne's hard work, diligence, extensive research
and planning coupled with the expertise
and mad programming skills of Will Dwyer (Integrated
Software) are the real nuts
and buts behind the success of FloridaHalfbacks.com.
Sprinkling a little Erin Alicia dust simply
helped make the site more believable to the user. More
than just displaying resourceful data in a friendly
manner, there remained a fantastical story to be told
through imagery and color. And so pushing the
warm ~ fuzzy ~ friendly seemed a good idea at the time.
:)
|
client: FloridaHalfbacks.com
| Mission: |
Develop an identity, web interface
and user experience that which surpassed competitor sites, and
furthermore, unique in service and solution. |
| Challenge: |
Target and engage varied audience types (visitor
and advertiser) through careful delivery and placement of selective,
user-friendly and relevant content. |
| Solution: |
Immediate Visuals: Consistent
use of color that best represented nature's softer palette. Kept
landscape photos indigenous to the advertised mountain regions.
Functionality: Partnered with Integrated
Software to develop a sophisticated Internet application
that fully supported the needs of the client, visitor and
advertiser. |
mission:
Establish a leading online welcome center offering
resourceful data specific to mountain and lake regions throughout
the eastern US. Offer sophisticated and dynamic visitor and
advertiser tools to ensure a simple and friendly experience.
challenge:
Finding the perfect balance: Structure
the content amid resources to accommodate visitors and in same
attract potential advertisers.
Appealing to an offline community: Deliver
a fairly large amount of resourceful and factual data in an
organized, simple, friendly and most importantly appealing fashion
to a primarily offline community.
solutions:
Tipping the scale towards the user: It's
all about the user experience or it's nothing at all. Visitors
win the battle in this case study and hence the scales were
tipped more than slightly to their advantage.
By offering oodles of juicy mountain scenery, a Blue Ridge
Parkcam, a featured "get-away" Cool Spot and many
other extras directly on the homepage, the visitor is dazzled
before the first click. No matter the destination, there are
more than a fair share of links to choose from. One can read
more about a specific mountain or lake region, find a job, search
for an event, join a discussion, read or write a blog, and
oh so much more.
Sounds great, but also a lot like junk mail overload. With
so much deserved eye candy, a generous amount of information
to display, and the oh so important ads, ads, ads - something
somewhere had to give.
Tipping the scales again in
the direction of the user ...
Sorry advertisers, but
no animating allowed.
If we wanted to keep them - why intentionally
distract them and potentially lose them? It was a logical solution
that rang true like a perfectly balanced equation.
Going the extra mile: By now
it sounds like our advertisers got left behind in the dust.
But on the contrary they've a nice royal suite of advertising
resources only a single click away. Color-coded pricing charts,
easy to read cross-referencing, and print- friendly pages are
just a few of the minor details that were addressed to ensure
simplicity. Finally an educational Flash presentation
solves the mystery of
the differences between Premium and Standard advertising.
Through subtle animation and minimal user interaction, the differences
between each quickly become noticeably obvious.
This smart use of Flash shortened the advertiser's educational
time and put them that much closer to making
an educated decision about how to spend their hard-earned advertising
dollar. Click here to see the interactive Flash »
Spending every bit of extra time this
site deserved was also key to providing my client (and
their clients) the very best deserved for their dollar.
Advertisers also see their money well spent in the graphically
rich Detail page they are provided. This page's solely dedicated
to the advertiser and comes complete with standard company information,
a unique URL to their business name, a user-interactive Google
map, photo slots and much more.
| TOP ^ | |
